14 West

Web Designer

Job ID 2020-2968
Job Locations
Creative & Design



St. Paul Research, an imprint of Agora Financial, is looking for a Web Designer to join their team.The Web Designer is responsible for designing and building sales letter landing pages using HTML and CSS to acquire subscribers. Additionally, they are responsible for conceptualizing, producing, managing, and optimizing graphic assets for use across landing pages, sales funnels, and ads.


The person in this role works closely with the copywriter to conceptualize the graphic assets for landing pages and the layout of the page, and then implements these designs in their proprietary content hosting software according to best practices within the timeline of the project.Beyond designing, building, and testing the functionality of these pages, the person in this role collaborates closely with copywriters, designers, marketers, and web developers to conceptualize and build new front-end code variations for A/B and multivariate testing to enhance the user experience and drive an increase in sales. The ideal person for this role sees themselves primarily as a designer, but also a front-end developer and couples their skills with Adobe Illustrator and Photoshop with their working knowledge of HTML and CSS to implement their designs and seek to perpetually optimize the elements used across promotions.


In 2016, 2017, and 2019, Agora Financial was voted one of Baltimore’s Top Workplaces by The Baltimore Sun. You can learn more about Agora Financial by checking out their “Workplace Highlight” blog post.


  • Seek to beat the “control” design elements for promos including order forms.
  • Provide support for video graphics, animations, charts, other needed elements for promotions as requested.
  • Proactively collaborate with copywriters, developers, and/or video producers to define the message and specs for the graphic design and web development elements in a project.
  • Master the use of our primary system to build landing pages.
  • Seek out feedback from team members for graphic assets in a timely manner in order to allow for revisions and re-iterations.
  • Deliver final assets to team members in a timely manner.
  • Review and provide feedback regarding sales funnel pages.
  • Manage and up-to-date and secure archive of all assets that is accessible to team members.
  • Research and implement persuasion techniques to enhance designs.
  • Gain an understanding of and proactively re-iterate control designs for a/b or multivariate testing.
  • Proactively learn how to leverage other languages to streamline the development of pages as well as expand functionality and capability.
  • Deliver projects in a timely manner in order to allow for feedback collection, testing, and revisions within the timeline of the project.
  • Seek to learn how to analyze testing data in order to draw insights for further optimization.
  • Proactively seek to optimize current control designs.
  • Stay abreast of best practices to improve UI/UX, streamline workflow, or test potential drivers of sales.


  • CSS & HTML knowledge, Advanced Illustrator,  Photoshop, and Indesign skills, experience using After Effects, Sublime/Atom (Dreamweaver not preferred but accepted), Foundation, use of FTP servers, basic Javascript knowledge a plus. Working knowledge of Boxshot also a bonus.


  • Become versed in all St. Paul product lines and “control” promotions.
  • Learn personnel and work flows. Specifically, existing team and direct contacts in other departments: Marketing, Copy, Web Development, and Customer Service.
  • Learn naming conventions, storage of assets, and project management tools for the production of promos.
  • Expand working knowledge of animation and designing for the St. Paul demographic.
  • Learn systems to build promos in Iris.


Agora Financial offers a wide variety of benefits, programs, and services to their employees, including:

  • Medical, vision, and dental insurance plans.
  • Employer-subsidized parking.
  • 401(k) plan with employer matching.
  • Generous vacation time and paid holidays.
  • Fitness programs and discounts.
  • Casual dress code.

If interested, please submit a resume and cover letter to the link provided.


About Agora Financial

Agora Financial provides independent economic and alternative health ideas to help everyday folks live a more independent, healthy and wealthy life. They publish these ideas through print and online publications.


Agora Financial is all about "fat-tail" ideas.


Everyone on the team needs to be OK with continuous testing. Which means they also need to be OK with failing. At AF, failing = learning. And the minute you stop taking chances, shaking things up, and exploring new ideas is the minute you fall behind.


They believe in putting in the hard work, and pushing one another. They believe that personal growth and development of individuals is only a small piece of the pie. And that the real wins are higher quality products for subscribers, and success for the team at large.


Agora Financial is an Equal Opportunity Employer and complies with all applicable Federal, State and local employment laws. No question in this Application is intended to elicit information in violation of any such law, nor will any information obtained in response to any question be used in violation of any such law. Applicants with disabilities who require a reasonable accommodation to participate in the application and/or interview process may contact us at here@14west.us to arrange for such accommodation.





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