14 West

Digital Media Buyer

Job ID 2020-2875
Job Locations
US-MD-Baltimore
Category
Marketing

Overview

MMP_Logo_HiRes

 

 

Reporting directly to Money Map Press Sr. Director of Media and Advertising, the Digital Media Buyer will play a key role in the development and execution of the digital media marketing strategy for Money Map Press’ growing product line of financial publications. The Digital Media Buyer will have a keen understanding on audience segmentation and targeting and be well versed in driving acquisition through a balanced, digital channel approach. This role will have key influence in the production and advertising of our promotions and products.

 

Candidates must be organized, data-driven, and eager to learn and make an impact on the business.  They should also demonstrate a high level of organization, a willingness to constantly learn, and collaborate with co-workers.

Responsibilities

  • Oversee digital marketing strategies/execution with a focus on new customer acquisition, revenue, and retention
  • Create a comprehensive targeting strategy through a balanced digital approach
  • Create and action media buying strategies that create product awareness as well as drive qualified consumers. Experience in programmatic advertising a requirement
  • Develop monthly media plans allocating budget to scalable channels of acquisition and revenue
  • Manage agency partner to ensure key business needs are being properly translated into digital activities and target KPI’s are being met (Conversion Rate, Click Thru Rate, Cost Per Acquisition, ROI)
  • Leverage key insights and analysis to develop consistent reporting views
  • Measure, analyze, and optimize digital media and prepare recommendations
  • Implement optimization plans at bidding, keyword, placement, publisher, device, geographic, demographic, and other levels
  • Collaborate closely with stakeholders including copywriters, product marketers, editorial, and web teams to deploy marketing efforts
  • Demonstrate advanced understanding of testing methodology specifically a/b testing and landing page optimization

Qualifications

  • 1+ years of digital media experience with a keen focus on media buying, PPC, SEO, content marketing, and conversion rate optimization
  • Must have outstanding communication skills and be willing to strategically collaborate across publisher partners
  • Expertise creating and executing key reports and activities out of multiple data tables
  • Knowledge of best-in-class analytic systems (Google Analytics, Facebook Insights, Google Adwords, etc)
  • Experience in Financial Services Industry preferred
  • Demonstrated ability to think analytically, solve problems, make decisions, and use sound judgment
  • Must thrive in a fast-paced, constantly changing environment with tight deadlines and multiple priorities

 

Money Map Press offers competitive salary and an excellent benefits package, including medical and dental coverage, disability, group life insurance, 401(k), paid holidays, personal leave, and vacation.

 

If interested, please submit a resume and cover letter to the link provided.

 

About Money Map Press

Money Map Press is a group of top experts focused on the global economy. Led by veteran publisher Mike Ward, they have one goal: to make investing profitable. Their subscribers get access to a team of investment experts with more than 250 years of combined experience who deliver analysis and actionable investing ideas to put subscribers on a path to greater wealth.

Working there can be heaven on Earth for someone who is hungry to learn and have a fun, fulfilling career.

But it’s not the place for everyone...

One of the qualities you need to possess to make it at Money Map Press is drive. And we mean “through-the-roof” kind of drive. The kind of drive that can – and has, actually – double a company’s size and revenues in just 18 months.

If passion drives everything you do, Money Map Press is looking for you.

 

Money Map Press is an Equal Opportunity Employer and complies with all applicable Federal, State and local employment laws. No question in this Application is intended to elicit information in violation of any such law, nor will any information obtained in response to any question be used in violation of any such law. Applicants with disabilities who require a reasonable accommodation to participate in the application and/or interview process may contact us at here@14west.us to arrange for such accommodation.

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